In our 1st year and for our 1st campaign (for Dettol), we have been nominated for the highest award in WOM Marketing- WOMMY- in 2 categories: Best Campaign for Momentum on existing brand and Best strategic thinking to Measure the success of WOM.
On November 17th we will know which WOM campaigns really made a difference to the business in 2011. We are confident of being on the victory stand.
We are in good company with big agency names like Ogilvy, Razorfish, Crispin Porter Bogusky, Weber Shandwick amongst the nominees.
Me and Sina, our COO are off to Vegas to hopefully win Gold and also attend the WOMMA Summit. There is a brilliant line up of sessions and speakers. Check out the agenda here. Especially interesting will be the session on day 1 highlighting the power of offline WOM, which gets drowned in the hype of digital social media.